Welcome to the Deep End.

Robin and Jason’s journey to becoming Premier Pools & Spas franchise owners wasn’t exactly planned. It started with firsthand experience, a warm introduction to the Premier family, and a feeling they couldn’t shake.

Starting a residential pool construction business comes with challenges. Explore what entrepreneurs face and how an established franchise network can provide resources and support.

At Premier Pools & Spas, we've spent decades helping entrepreneurs navigate these challenges through proven systems, comprehensive training, and ongoing support. As the largest and most recognized pool brands in the United States, we've seen firsthand what separates successful franchise owners from those who struggle in the early stages of business ownership.

Premier Pools & Spas named Entrepreneur's 2026 Top Low-Cost Franchises and Top Franchises Under $100K lists while Premier earns recognition for franchise culture

The Premier family continues to build on its momentum with Premier Pools & Spas earning a place on Franchise Business Review's 2026 Most Profitable Franchises list, while Pinnacle Pools & Spas expands its Florida presence with a new franchise territory in Lake Nona.

Premier Franchise Management, franchisor of Premier Pools & Spas and Premier Pool Service, is on pace for a record-breaking year after securing 18 franchise signings through July 2026. Its continued nationwide expansion is highlighted by the newest addition to the Premier family: Premier Pool Service of Port St. Lucie, Florida.

August marked another exciting milestone for the Premier-Pinnacle family! With new and expanded franchise ownership across four states, Premier Pools & Spas was also recognized as one of Franchise Business Review’s 2026 Most Innovative Franchises. Read more about this exciting recognition and the journeys of the amazing franchise owners who are helping our network continue to grow!